As a climbing instructor and sports masseur, Benno searched in vain for the right hand cream. So he experimented in his shared apartment kitchen – until he came up with his first recipe, despite a few clogged drains.
In 2019, Benno showed the cream to his brother Fritz. Together with Marc and Lennart, we developed the first prototype, "Thumb Feast," laying the foundation for our start-up.
In 2020, we sent out our first packages from our shared apartment. Soon, an office became necessary, and Fritz and Marc quit their jobs. 4peoplewhocare was born.
From 2021 to 2024, we supplied partners such as Alnatura, built up our own production and expanded our product range – always with the aim of protecting both skin and the environment.
In 2025, we'll launch with a new design and the name "forpeople". Fritz, Marc, and our team in Hamburg will continue to drive the cosmetics revolution forward – with 100% active ingredients, 0% water, and a lot of passion.
As a climbing instructor and sports masseur, Benno searched in vain for the right hand cream. So he experimented in his shared apartment kitchen – until he came up with his first recipe, despite a few clogged drains.
In 2019, Benno showed the cream to his brother Fritz. Together with Marc and Lennart, we developed the first prototype, "Thumb Feast," laying the foundation for our start-up.
In 2020, we sent out our first packages from our shared apartment. Soon, an office became necessary, and Fritz and Marc quit their jobs. 4peoplewhocare was born.
From 2021 to 2024, we supplied partners such as Alnatura, built up our own production and expanded our product range – always with the aim of protecting both skin and the environment.
In 2025, we'll launch with a new design and the name "forpeople". Fritz, Marc, and our team in Hamburg will continue to drive the cosmetics revolution forward – with 100% active ingredients, 0% water, and a lot of passion.
Our mission: Nursing care that changes the world
No more plastic
The cosmetics industry produces tons of plastic waste. We do things differently: plastic-free, recycled packaging and reusable systems. Skincare that protects the environment instead of harming it.
Honest cosmetics
No cheap fillers, no water as a placeholder. Our products consist of 100% active ingredients – sustainable, effective and without compromise.
New economy, new thinking
We focus on regionality, transparency, and regeneration. With every product sold, we promote biodiversity and give something back to nature.
Less is more
Our products are minimalist, versatile, and durable. Less stuff, more quality – that's our approach to combating overconsumption.
Fair prices, no pressure
Discounts don't go hand in hand with honest care. We focus on fair prices that reflect quality and sustainability – without artificial bait-and-switch tactics.
Together for more
Our mission is clear: We want skincare products that not only make skin and hair better, but also the world a better place. We invite you to be part of this movement – for cosmetics that care about more than just appearances.
