Our bestsellers
New skincare routine
0%
Water
Our products contain no water. Instead of fillers, we rely on active ingredients.
Our sustainability
100%
Active ingredients
Our products consist of active ingredients that are pure and effective for your skin.
Our active ingredients
480k m²
biodiversity
Each product protects 1 m² of biodiversity – through flowering meadows, rainforests or peatlands.
Our impact
NaTrue stands for genuine natural and organic cosmetics. All our products are certified organic and meet the highest standards: They consist of 100% natural ingredients, and at least 95% of these are certified organic. Regular audits guarantee this quality. The seal represents uncompromising purity and naturalness – free from synthetic fragrances, colorants, preservatives, silicones, parabens, and mineral oils. These stringent requirements go beyond many conventional standards and offer you the assurance of holding genuine natural cosmetics in your hands. Choosing NaTrue-certified products means choosing sustainable quality, verified origin, and a consistent commitment to environmental protection and transparency.
All our products are cruelty-free and carry the PETA Approved Cruelty-Free label. Our vegan products are additionally marked with the PETA Approved Vegan seal, so you can immediately see which products are free from animal-derived ingredients. We place great importance on transparency and make all ingredients clearly understandable. The PETA Approved Cruelty-Free seal represents a strict commitment: Our products have never been tested on animals – neither by us, nor by our suppliers or external partners. PETA certification confirms that we consistently adhere to ethical and responsible manufacturing processes. For our vegan products, which also bear the PETA Approved Vegan seal, we guarantee that they are not only cruelty-free but also free from animal-derived ingredients.
NaTrue stands for genuine natural and organic cosmetics. All our products are certified organic and meet the highest standards: They consist of 100% natural ingredients, and at least 95% of these are certified organic. Regular audits guarantee this quality. The seal represents uncompromising purity and naturalness – free from synthetic fragrances, colorants, preservatives, silicones, parabens, and mineral oils. These stringent requirements go beyond many conventional standards and offer you the assurance of holding genuine natural cosmetics in your hands. Choosing NaTrue-certified products means choosing sustainable quality, verified origin, and a consistent commitment to environmental protection and transparency.
All our products are cruelty-free and carry the PETA Approved Cruelty-Free label. Our vegan products are additionally marked with the PETA Approved Vegan seal, so you can immediately see which products are free from animal-derived ingredients. We place great importance on transparency and make all ingredients clearly understandable. The PETA Approved Cruelty-Free seal represents a strict commitment: Our products have never been tested on animals – neither by us, nor by our suppliers or external partners. PETA certification confirms that we consistently adhere to ethical and responsible manufacturing processes. For our vegan products, which also bear the PETA Approved Vegan seal, we guarantee that they are not only cruelty-free but also free from animal-derived ingredients.
Here's what our customers say:
Lina Hollenbach - Doctor
Natural active ingredients that impress
"As a future doctor, I appreciate high-quality, natural ingredients. The products from forpeople are skin-friendly, effective, and provide optimal, sustainable support for skin regeneration."
Ben Grümer - Barefoot Trainer
Great concept, great products
"The foot cream in particular makes my stressed feet noticeably softer and smoother – completely without unnecessary additives. I think the refill system for the empty jars is absolutely fantastic."
Bettina Aichinger - Beauty Studio
Moisture & Care with Purpose
We are very happy to have discovered this great aloe vera product. It provides intense moisture, soothes irritations and makes the skin noticeably softer, smoother and refreshed.
Known from:
Natural. Sustainable. Effective.
Our natural cosmetics combine highly effective natural ingredients and are ideal for anyone who wants to make their skincare more sustainable. Free from microplastics, parabens, and synthetic fragrances, our products gently care for the skin and support its natural regeneration. Whether it's our solid hand cream , body butter , or sunscreen , every product is biodegradable and dermatologically tested. The popular Thumb Feast hand cream provides dry hands with valuable plant oils, while our Aloe Vera Gel intensely moisturizes and soothes the skin. For daily facial care, we recommend the Gold Dimple Facial Oil , which regenerates with lavender and argan oil and gives you a healthy glow.
Sustainability is our top priority. That's why we use plastic-free packaging made of glass and cork, which is refillable and helps avoid unnecessary waste. With every purchase, you actively support biodiversity conservation, because for every product sold, we plant a wildflower meadow and create new habitats for bees and other insects. Our fair trade ingredients come from direct collaboration with organic farmers to guarantee the highest quality and environmentally friendly production.
Our solid natural cosmetics starter set offers you a conscious skincare routine without compromise. Our Lemongrass Lip Balm, in particular, intensively nourishes dry lips with a combination of shea butter and precious plant oils. The combination of natural ingredients, plastic-free packaging, and fair production makes our products the perfect choice for anyone who wants to enjoy sustainable cosmetics responsibly.