We stand for equality, transparency, tolerance, diversity, and peaceful coexistence, and against racism, sexism, ableism, homophobia, and other forms of exclusion, intolerance, and group-based hostility. We believe it is important to take a clear stance.

Therefore, our employees are always given time to participate in demonstrations or actions against fascists, Nazis, climate change deniers, or in support of climate protection. Activism is also important to us in our internal relationships; that's why our values ​​are central to the company 4peoplewhocare and to our employees.

For us, the most important thing is that we live these values ​​both alongside and within our daily work – through conversations, education, and, of course, action. We are aware that this is a process in which we can grow every day.

Sustainability is not a trend for us, but a principle. We operate sustainably, rely on organic ingredients, fair supply chains, and plastic-free packaging. Every purchase contributes to protecting biodiversity – for a future in harmony with nature.

Our regenerative approach gives back to nature more than we take. Through peatland restoration, wildflower meadow projects, and multigenerational forests, we create long-term ecological value. Our plastic-free, refillable products minimize waste and conserve resources. Each product protects 1 m² of biodiversity – concretely, measurably, and locally.

We develop smart solutions that combine genuine sustainability and effectiveness. Whether water-free formulas, plastic-free packaging, or reusable systems – every innovation we create aims to conserve resources, promote regenerative economic practices, and rethink clean beauty.