Our principles
For dry, cracked and stressed skin.
The beauty industry constantly launches new actives: niacinamide, hyaluronic acid, retinol, … Many of them make sense. The problem is that they get combined, layered and swapped out more and more often.
Your skin keeps getting treated, but rarely gets lasting relief. We deliberately take a different approach:
Our skincare is waterless and free of needless complexity. Instead of chasing the next new thing, we focus on what endures: protection, stability and as few interventions as possible.
Less reapplying, more calm for your skin.
01
Waterless
Our creams contain no water. Rather than using it as a cheap filler, we rely on concentrated, nourishing ingredients – economical, long-lasting and preservative-free.
02
Protection, not constant reapplying
We strengthen the skin barrier instead of just briefly moisturising it. The care stays on your skin longer and helps it regulate itself – so you reach for the tin less often.
03
Fewer products
No ten-step routines, no superfluous products. A few well-formulated creams are all you need. Fewer interventions for your skin – and less effort for you.
04
Proven raw materials
We rely on ingredients that have stood the test of time, not the latest trend active. Things we understand and can vouch for – nothing unnecessary.
Regeneration
We think regeneratively: rather than only taking, we give back. Every product we make creates habitats for bees, insects and more. So our care does good not just for you, but for nature too.
To the regenerative skincare products
Planetary boundaries: why biodiversity matters
The planetary boundaries keep our planet in balance – and some of them, like biodiversity loss, were crossed long ago. Without biodiversity we lose pollination, fertile soils and stable ecosystems – the very foundations all life depends on. And a great deal of that is disappearing right now, very fast. So we'd rather start today than tomorrow.
To our values
Impact
Every product helps bring nature back – through our own impact model. Each purchase creates at least 1m² of biodiversity. We commit at least 1% of our revenue to projects like peatland restoration, rainforest reforestation and regional wildflower meadows – in recent years it's been over 2%. So together, every purchase turns into a real contribution for the planet.
Our reusable packaging
We only use packaging that stays part of a cycle – through refilling, recycling or integration into other material streams. Here's how we do it:
- Tinplate refill system: recyclable tins and refills that close the loop.
- Reusable plastic bottles from Zerooo: up to 20 uses – far less single-use waste.
- Glass bottles with natural cork & metal cap: long-lasting and fully recyclable.
- Upcycled & FSC materials: jar lids from upcycled stock, cardboard tubes and refills from FSC-certified paper.
For us, sustainability starts with the packaging – and doesn't stop there.
To the first skincare in reusable PET
Supply chain
Our raw materials map shows where in Europe we source most of our ingredients. Wherever possible, we work directly with producers to keep supply chains short and sourcing sustainable. Some raw materials come from further afield because they simply aren't available here – and we source those directly too, where we can. Only in exceptional cases do we use selected organic wholesalers. Transparency and trust are non-negotiable for us – clear provenance, reliable quality.
CO2 footprint
Care that lasts longer and uses less. Our products work – and they go the distance. Take our hand cream: it lasts up to three times longer than conventional creams, with a CO₂ footprint of just 197.66 grams. A comparable cream in a plastic tube clocks in at over 600 grams – three times as much. Good for you, good for the climate.
Shop the original solid hand cream
Certificates
Our packaging, ingredients and production are tested and certified – so you don't have to take our word for it. We carry the NaTrue seal for genuine natural cosmetics (free from synthetic additives), our raw materials meet strict organic standards, and we're PETA certified – cruelty-free, with many products vegan. Bottom line: every decision we make comes with accountability.
View our certifications
