It all started with the idea of a simple, solid, and sustainable hand cream that's not only good for the skin but also good for the environment. That's why we asked ourselves: What is one of the biggest problems right now? And the answer was clear: The decline in biodiversity.
For this reason, we have decided to plant a wildflower meadow with every cream sold. The reason? Too few companies are committed to biodiversity. And wildflower meadows, as a refuge and shelter for birds, insects, and many other animals, are also a rapidly growing and efficient CO2 sink that benefits the topsoil. Since launching at the end of 2020, we've invested 3m² per product, resulting in a total of over 230,000 m² and a contribution of over €50,000. That's 30 times the total surface area of Cologne Cathedral's paving slabs. And it's not just tall – it's wide too.
For this reason, we have decided to plant a wildflower meadow with every cream sold. The reason? Too few companies are committed to biodiversity. And wildflower meadows, as a refuge and shelter for birds, insects, and many other animals, are also a rapidly growing and efficient CO2 sink that benefits the topsoil. Since launching at the end of 2020, we've invested 3m² per product, resulting in a total of over 230,000 m² and a contribution of over €50,000. That's 30 times the total surface area of Cologne Cathedral's paving slabs. And it's not just tall – it's wide too.
Now we must face reality and accept that our approach was somewhat too idealistic. We need to adjust our impact contribution and will plant 1m² per product in the future, instead of 3. There are several reasons for this, which we would like to list here:
- For the pre-financing of goods and our continued existence, we also have to turn to banks, and with a 15% levy on sales for wildflower meadows, obtaining credit unfortunately becomes difficult.
- There is currently no legal structure that favors an impact-based startup like ours. Therefore, we are "buying" the wildflower meadow, and instead of benefiting from tax advantages, we actually have to pay taxes on it.
- We have invested almost 15% of our revenue in wildflower meadows - even though we are not yet profitable.
- The Corona pandemic and the closure of retail businesses also left their mark on us, and raw material prices (paper, metal and oils) have risen by up to 100% in some cases.
Does this mean we will plant less wildflower meadow?
We hope not, because through our targeted growth and our aspired goals we expect to reach even more people and, ultimately, plant more flowering meadows with plastic-free natural cosmetics than last year.
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