The brand at a glance
| Detail | Today |
|---|---|
| Brand name | forpeople skincare (short: forpeople) |
| Name until 2025 | 4peoplewhocare |
| Founded | 2019 in Hamburg |
| First parcels | 2020, sent straight from a shared flat |
| Founders | Fritz and Marc |
| The idea | Benno, a climbing instructor and sports masseur, was looking for a hand cream for his own hands and developed the first formula himself |
| Based in | Hamburg |
| Website | www.forpeople-skincare.de |
| Old address | 4peoplewhocare.de redirects to www.forpeople-skincare.de |
| Range | mainly water-free care: solid hand and foot cream, beeswax balm, pine resin balm, mineral sunscreen; plus aloe vera serum, deodorant cream, care oils and solid soaps |
| Made in | Germany |
From a shared-flat kitchen to forpeople
- The idea: Benno searched for a long time for a hand cream that suited him and found none. So he developed his own formula in his shared-flat kitchen, without water.
- 2019: Benno shows the cream to his brother Fritz. Together with Marc and Lennart, the first real prototype is made: the "Daumenschmaus".
- 2020: The first parcels go out, straight from the shared flat. Later an office follows, and Fritz and Marc quit their jobs. The idea becomes 4peoplewhocare.
- 2021 to 2024: An in-house production is set up, and the range grows.
- 2025: New design and new name: forpeople. Fritz, Marc and the team in Hamburg carry on.
Old product names and what the products are called today
Many products used to have playful names. Today they are named after what they are. These matches are documented in earlier blog articles by the brand:
| Former name | What it was | Name today |
|---|---|---|
| Daumenschmaus ("Thumb Feast") | the first solid hand cream, with beeswax | Solid Hand Cream - Beeswax |
| Zehenschmaus ("Toe Feast") | solid foot cream with rosemary, sage and eucalyptus | Solid Foot Cream – Rosemary & Sage |
| Naseweiss | solid mineral sunscreen SPF 50 | Solid Sunscreen SPF50 |
If you are looking for a different old name, send the team an email. They will tell you which product matches it today.
What has stayed the same
- The principle: The solid creams and balms contain no water. They are made from plant oils, plant butters and waxes.
- The tin: Hand cream, foot cream and body butter still come in a tinplate tin and as a refill.
- The team: Fritz, Marc and the team in Hamburg carry on as before.
Contact and company
The company behind the brand today is forpeople skincare GmbH, Offakamp 9e, 22529 Hamburg, Germany. Phone: +49 40 524793290. Email: moin@forpeople-skincare.de. All legal details are in the legal notice.
Frequently asked questions
Is forpeople skincare the same brand as 4peoplewhocare?
Yes. 4peoplewhocare renamed itself forpeople skincare in 2025. The formulas, the team and the values have stayed the same.
Is the Daumenschmaus still available?
Yes, as the Solid Hand Cream - Beeswax. The cream still comes in the tinplate tin and can be refilled with a refill.
Does the old website still work?
The address 4peoplewhocare.de automatically redirects to www.forpeople-skincare.de.
Where are the products made?
In Germany. They are developed in Hamburg.
The best-known products under their new names
- Solid Hand Cream - Beeswax, 30 g, €9.90 (formerly Daumenschmaus)
- Solid Foot Cream – Rosemary & Sage, 40 g, €9.90 (formerly Zehenschmaus)
- Solid Sunscreen SPF50, 40 g, €17.90 (formerly Naseweiss)
Read more: Our story · About us · The first solid hand cream – how it all began · Solid cream or tube? · Without fragrance and essential oils


















