On the path to responsible ownership

forpeople is planning a big step towards responsible ownership! Yes, you heard right – we've decided to steer our company in a new direction, and we can't wait to take you along for the ride!

What is responsible ownership?

Imagine being able to take control of your favorite company – that's responsible ownership! 🎉 It means that the people who are truly passionate about the company (like us!) also have the power to make decisions. Profits aren't simply distributed anonymously somewhere, but are reinvested in our mission: protecting biodiversity and creating sustainable cosmetics.

Why is this good for us?

Long-term mission : We don't just want to shine today, but also tomorrow! Responsible ownership helps us pursue our ambitious goals in the long term. No short-term profits at the expense of our values!
Independence : Goodbye, external pressure! We can make decisions that truly make sense – completely free from the stress of investors who are only after the next big profit. Our investors sit at the table with us, but the final decisions are still made by us founders and the team.
Values in focus : Our principles such as transparency and tolerance are not just pretty words on our website. They are part of our company's DNA!
Sustainable development : Profits aren't simply thrown away. Instead, we invest them in innovation and quality – in other words, in products you'll love!
Employee retention : When we all pull together and the company belongs to us, the sense of unity becomes even stronger! Team spirit like in a big family – only without the annoying relatives on holidays! 😉

Why this step?

We are convinced that responsible ownership is the key to a better future. It's like an upgrade for our company – from "quite nice" to "wow, that's brilliant!" 🚀 We already produce many of our products ourselves and have control over everything – from the ingredients to the packaging (yes, even plastic-free!). Now we want to ensure that this philosophy is also anchored in our company structure.

Conclusion

By choosing responsible ownership, we're sending a clear message: forpeople stands for more than just skincare – we stand for a community of like-minded individuals who are actively working towards a better world. And hey, if we can have fun doing it? Even better! 🎈 Stay tuned and join us on this exciting journey! Together we can achieve great things – with a smile on our faces and a good dose of humor in our hearts! 💚