On our way to steward-ownership

forpeople is planning a big step towards steward-ownership! Yes, you heard right – we've decided to steer our company in a new direction, and we can hardly wait to bring you along!

What is steward-ownership?

Imagine you could take control of your favourite company – that's steward-ownership! 🎉 It means the people who truly care about the company (that's us!) also hold the power to make decisions. Profits aren't simply handed out to some anonymous somewhere; they flow back into our mission: protecting biodiversity and making sustainable cosmetics.

Why is that good for us?

1. Long-term mission: We don't just want to shine today – we want to shine tomorrow too! Steward-ownership helps us pursue our ambitious goals over the long term. No short-term profits at the expense of our values!
2. Independence: Bye-bye, outside pressure! We can make decisions that really make sense – without the stress of investors who are only after the next big profit. Our investors sit at the table with us, but the final decisions are still made by us founders and the team.
3. Values front and centre: Our principles, like transparency and tolerance, aren't just pretty words on our website. They become part of the DNA of our company!
4. Sustainable development: Profits aren't just thrown to the wind. Instead, we invest them in innovation and quality – in products you'll love!
5. Team loyalty: When we all pull together and the company belongs to us, the bond gets even stronger! Team spirit like one big family – just without the annoying relatives at the holidays! 😉

Why this step?

We're convinced that steward-ownership is the key to a better future. It's like an upgrade for our company – from "quite nice" to "wow, that's brilliant!" 🚀We already make many of our products ourselves and have control over everything – from the ingredients to the packaging (yes, plastic-free too!). Now we want to make sure this philosophy is anchored in our company structure as well.

Conclusion

By choosing steward-ownership, we're sending a clear signal: forpeople stands for more than just skincare – we stand for a community of like-minded people who actively work towards a better world. And hey, if we can have some fun while we're at it? All the better! 🎈Stay tuned and join us on this exciting journey! Together we can achieve great things – with a smile on our face and a good dose of humour in our hearts! 💚