Our Values

We believe in equality, transparency, tolerance, diversity and peaceful coexistence – and we're firmly against racism, sexism, ableism, homophobia and every other form of exclusion. Taking a stand matters to us.

That's why our team members can always take time off for protests or action against the far right or for climate protection. These values matter to 4peoplewhocare just as much as they do to each of us individually.

The most important thing is actually living these values – day to day, through conversations, education and action. Of course it's an ongoing process, and one we work at every day.

Where possible, we buy raw materials from certified organic farming, and many products can be refilled. For every product sold, we fund 1 m² of land for projects such as wildflower meadows, peatland restoration and reforestation.

We fund land for restoration projects: peatland restoration, wildflower meadows and multi-generation forests, and we make plastic-free, refillable products that create less waste. For every product sold, we fund 1 m² of land.

We keep working on formulas and packaging. Whether it's waterless formulas, plastic-free packaging or reusables, in the end it's about handling raw materials with care.